There is so much information out there no matter what you're looking for, and with today's technology it comes at us much faster. In real estate this works both for us and against us in different ways. What it boils down to is understanding the information hwy, how to harness the power of the internet and create a name, brand and/or services for yourself and/or business that differentiates you from others.
Today in real estate, the internet is used 100% of the time to search for homes. Google being the number one way to search and popular real estate sites that follow closely behind. Statistics show that 87% of home buyers start their home search online. The other 13% access the information through someone who gets it from the internet. As you can see the internet is a competitive place to be. To be a successful Realtor so you can be successful for your clients clearly requires a different approach. You're either leading the way, trying to fall in line or simply not making it... We're happy to be leading the way.
You know us as "The Gardner Team", but in-fact there's more truth behind the brand. One of our many great milestones was taking our personal style coupled with some of our origional print marketing concepts from 2005 and converting them online to deliver Sherwood's very first real estate & community blog designed to help those who live here or want to relocate to our beautiful area a better way to discover Sherwood living, real estate, community and lifestyles in and around the Portland, Oregon area.
Like any successful brand, there will be attempted duplications that follow. While on one hand we take this as a compliment and even endorsement to the superior real estate services provided by "The Gardner Team." On the other hand, it's important that you know that in no way, shape or form are these efforts supported, related or equal to The Gardner Teams services in any way. So when you see brands built by The Gardner Team such as Discover Sherwood Living, BestofPortland.tv or Real Estate for Your Lifestyle for example, we want you to know they're an extension of us, and our commitment to providing our clients and readers ongoing value as your "leading" Sherwood real estate team. Home to the "real" results you're looking for.
Fun fact: Did you know "Discover Sherwood Living" is the FIRST and ONLY Nationally filed Trademark and happens to be a State Registered Service Mark under The Gardner Team, Inc.? Well, now you do... So when you see or hear our marketing like Discover Sherwood Living or any like variations thereof.. That's The Gardner Team talkin'
To make it easier to find us, our popular blog is supported by these related search specific domain names...
www.DiscoverSherwood.com | www.DiscoverSherwoodOregon.com | www.DiscoverSherwoodLiving.com | www.DiscoverSherwoodOregonLiving.com
Standing out from the crowd, your friends and Realtors,
Jason and Amber Gardner - The Gardner Team
Reach Jason Direct: 971-832-1234
Our Personal Site: www.TheGardnerTeam.net | Our Corporate Site: www.SherwoodJohnLScott.com
Committed to YOUR Success,
Gardner Team Real Estate | Awarded TOP 1% Producer Nationally. #1 in Sherwood Real Estate.
Direct: 971.832.1234 | Email: jasongardner@johnlscott.com
Jason and Amber-
I can see how knockoff brands can be both flattering and annoying to the point of being a liability. Congratulations on your success.
Hi Ian -
You got it. It's something I call lazy marketing. Really, it's pretty easy to be successful all on your own. I guess when times are tough, you become too spread thin and money is tight people will show their desperation in many ways.